Yeti is a public company of American origin that was founded in the year 2006 by its founders Roy and Ryan Seiders. It serves through headquarters based at Austin, Texas in the United States.
With revenues posted at 778.83 million US dollars in the year 2018, Yeti is no doubt one of the premium brands in the worldwide market with a huge market base of its own. It is a manufacturer of outdoor lifestyle products like soft coolers, vacuum-insulated stainless steel, and ice chests.
Yeti is one of the most expensive brands of coolers in the world as it caters to high-end customers who are looking for the best available products in the market irrespective of the cost price. The company has set a parameter in cooler technology and quality that is hard to surpass. It has maintained a premium pricing policy for all its products because it is sure of its high-end customer base.
The lowest-priced Yeti product costs 150 dollars and even then it is rare to find. Roadie 20 is sold at nearly 200 dollars and Yeti Tundra 45 and Yeti Tundra 75 have a pricing tag of more than 300 dollars and 500 dollars respectively.
Several brands have taken up the challenge and are now offering comparable products and that too at affordable rates. let us go through a list of Yeti competitors that will offer you one of the best deals in the market.
1. RTIC Coolers
RTIC is a world-recognized American brand that was founded by its founders Jim and John Jacobsen. It serves its customers via headquarters based at Houston in Texas in the United States and through five fulfillment warehouses based in Romeoville Illinois, Fresno California, Pittston Pennsylvania, Atlanta Georgia, and Houston Texas.
The Yeti competitor gained immense popularity because of its high-end products that were sold at affordable rates if you compare them with Yeti product prices. To sell its premium product at reasonable rates the company RTIC has cut out the role of big-box retailers. Word of mouth publicity as well as promotion on social media platforms has also saved money that would have normally been spent on advertising.
The company has a simple distribution channel and has adopted a direct-to-customer retailer model that has helped it in offering the products to its customers directly without any hassles. It has deliberately foregone the traditional distribution network to save on the expenses so that it can offer products at lower price ranges. RTIC Coolers is the best option for a consumer who is looking at a premium product at a reasonable rate.
It has roto-molded cooler space and can hold ice as long as its nemesis Yeti coolers. Some of its products are RTIC 45, RTIC 20, RTIC 45 and RTIC 65 Coolers at an estimated price of 117.24 dollars, 100.29 dollars, 122.49 dollars, and 139.99 dollars respectively.
2. Igloo Yukon Cold Locker
Igloo Yukon Cold Locker is a fine option if the consumer is looking for an affordable Yeti competitor. The product is from the recognized brand Igloo that is known for quality products in the market. Pricewise this is one of the best products from the brand and is easily available on several platforms. High technology, Polyethylene body, and ultra-durability have made it an all-time favorite of the consumers.
Igloo is an American brand that was founded in the year 1947. It is an iconic brand that serves its customers via headquarters based at Katy Waller County, Texas in the United States. Since the year 2014, Igloo acts as a subsidiary brand of its owner company ACON.
The brand is associated with the cooler industry and deals in the manufacturing of drink containers, ice chests and supporting accessories. Igloo makes its products for both industrial and personal use and has claimed that it has more than five hundred products in its kitty. Thes are full-sized, beverage and personal coolers that are sold through two hundred and fifty retailers in the United States and other places.
3. Grizzly Coolers
One of the top Yeti competitors in the consumer market is Grizzly coolers, which is meant for people who are unable to meet the high price tag of Yeti coolers. Grizzly Coolers are constructed from Roto-tough plastic whereas Yeti boasts of Roto-moulded construction.
The Grizzly cooler can endure any rough and tough handling because of a consistent thick exterior. Moreover, the products are considered the best in business because of pressure-injected insulation, Bearclaw latches and molded in-hinge along with stainless steel pins.
Both Yeti ad Grizzly coolers are Certified Bear Proof. The Grizzly coolers are made in the United States and boast of a lifetime warranty whereas the Yeti coolers are made in both the United States ad the Philippines and offer a warranty of only 5 years. The ice retention capacity of Grizzly coolers is six days whereas for Yeti coolers it is 5 to 7 days.
The Grizzly coolers are sturdy and meant to last a long time and this is why the brand offers a lifetime warranty for its products. Some of the products from the portfolio of Grizzly coolers are Grizzly 40 Q and Grizzly Cooler 20 Q
4. Pelican Elite Cooler
Pelican is an American origin brand that is manufactured in the United States. It was first developed in the year 1976 and is one of the affordable brands that is considered the closest Yeti competitor in the consumer market. The best thing about the brand is that it has not compromised on the quality and is considered superior to that of its nemesis brand Yeti.
If you are looking for a hardcore outdoor product that is most durable, remains cooler for a long time and is the best performer any day then choose Pelican. In terms of ice retention, it is any day better than Yeti because of its superior gasket design.
The original Pelican was a bit on the heavier side but the new models are 30% lighter than the older ones. The Pelican company uses 3” press and pull latch system whereas Yeti uses T-Rex rubber latches. This helps in longer ice retention any day than Yeti. Pelican uses a roto-molded shell and stainless steel hardware but if you compare it with Yeti then the other brand prefers roto-molded but aluminum over stainless steel.
At the onset, the brand was involved in several products. The ice chests were large capacity coolers that drain easily and are easy to handle. Its cooler range is recognized as its best items.
The product portfolio of Pelican includes 35-quart Pelican ProGear Elite Marine Cooler for 160 dollars and the 20 quart Pelican ProGear Elite Marine Cooler at 139.88 dollars. The best thing about Pelica is that the brand offers a lifetime warranty as it is sure of the durability of its items that are created for rough handling.
5. ORCA Coolers
One of the biggest Roto-moulded Yeti competitors in the consumer market is ORCA Coolers. You can understand the level of its popularity by looking at its revenue figures which are an estimated 50 million dollars. ORCA Coolers has made a name for itself as a recognized brand with competitive pricing, outstanding products, impeccable customer service and to top it all lifetime guarantee.
ORCA Coolers is a world-recognized American origin public company that was founded in the year 2012. It serves its customers via headquarters based at Nashville, Tennessee in the United States.
The brand is associated with the consumer goods industry and offers premium products for outdoor enthusiasts who need a solid and durable product with longer ice retention capacity. The ORCA products are made in the USA and the parts are not outsourced from other countries.
ORCA offers both hard-sided and soft-sided coolers, apparel, drinkware and accessories to its customers. The brand creates customized products that are officially licensed and are expressions of fun and joy.
The company can put any logo on the product to create a unique item for the customer. Some of the products of the ORCA portfolio are ORCA 20 Quart Cooler, ORCA 40 Quart and ORCA 75 Quart Cooler. There are numerous sizes to choose from and the most popular ones are 140, 75, 58, 40, 26 and 20 quarts.
Besides the sides, the brand also offers various color options for its numerous customers. ORCA is set for future growth and development because of its licensing deals with HFL and one potential deal from Major League Baseball.
6. K2 Coolers
K2 Coolers are designed for extreme conditions and are a favorite of individuals who are outdoor enthusiasts. Based on the best value for your product K2 coolers are placed at a step higher than Yeti product s that are more popular amongst consumers because of high brand visibility.
Yeti products are originally from the USA and Philippines whereas K2 products are manufacture in Thailand. The items are more reasonably priced than their counterparts in Yeti which are some of the most highly-priced products in the consumer market.
The K2 coolers are created by the help of premium professional-grade components and its body, as well as the lid, is roto-molded. For maximum durability and ice retention, the brand has made sure that the coolers are well insulated. K2 models are available at seven-year warranty whereas Yeti products have a 5-year warranty attached to it.
The K2 products are available in various sizes to meet the specific demands of their customer base. Some of its popular products are the K2 Summit Series. These coolers are available online at a starting range of 150 dollars and can exceed up to 400 dollars depending upon the size of the product.
7. Coleman Coolers
The Coleman Company Inc is an American origin company that was founded in the year 1900 by its founder William Coffin Coleman. It serves its customers via headquarters based at Chicago in the United States along with the facilities in Kansas, Texas, and Wichita.
Coleman acts as a subsidiary of its parent company Newell Brands and with the help of its estimated three thousand seven hundred employees have managed to become one of the major Yeti competitors in the world.
The brand is associated with outdoor equipment and sports equipment industry and offers recreational products for outdoor enthusiasts who are looking for camping gear. Its product portfolio includes Coleman lantern, hot tubs, generators, backpacks, line of small boats, sleeping bags and of course coolers where it gives stiff competition to the brad Yeti.
Some important Coleman coolers in the consumer market are Coleman Xtreme 50 Quartz at a price of nearly 50 dollars that can hold ice for a very long time and Coleman Esky. It also provides competition to Yeti’s 30 oz rambler through its 40 oz water bottle which is priced at 29.99 dollars compared to Yeti at 49.99 dollars.
It is a fact that the consumer wants a premium product at a reasonable rate and this is why it is looking at Yeti competitors and not buying products from the brand Yeti itself. Make sure that the company you choose to buy from is the best in terms of ice retention, durability, performance and of course quality.