Management Glossary » Competitors » Whole Foods Competitors | Alternatives of Whole Foods

Whole Foods Competitors | Alternatives of Whole Foods

Whole Foods Market Inc is an American origin company that was founded in the year 1980 by its founder Craig Weller, Mark Skiles, Renee Hardy-Lawson and John Mackey. It operates via headquarters based at Austin, Texas in the United States. The company has spread its presence to five hundred outlets located in North America and seven stores in the United Kingdom by the year 2019. Since the year 2017, it acts as a subsidiary of its parent company Amazon.

Whole Foods Market Inc is a supermarket chain associated with grocery and health food industry. The multinational company is known for its USDA-certified organic selections that are ecologically responsible and environmentally-friendly.

It is involved in selling products that are free from hydrogenated fats and artificial flavours, colours and preservatives of any kind. It was the first company to stop using plastic bags and replacing them with paper or reusable bags at all its stores.

The industry related to organic food items has seen a considerable rise in its fortunes as people are becoming aware of the benefits of natural and organic items. Whole Foods is facing competition from several companies who are especially involved in this industry as well as major supermarket chains that have started keeping a specific section for gluten-free, non-GMO and vegan items. Some of its competitors are listed below.

1. Wegmans

Wegmans

With revenues at 9.7 billion dollars in the fiscal year 2019, Wegmans is considered the top Whole Foods competitor in the organic industry. In the year 2020, the company was positioned at number 3 in the Fortune List of the Top 100 Companies to Work For in 2020.

Wegmans is a private company of American origin that was founded in the year 1916 by its founders Walter Wegman and John Wegman. It operates via headquarters base at Rochester, New York in the United States. The company has spread its presence to one hundred and one locations in areas like North Carolina, Virginia, Pennsylvania, New York, New Jersey, Massachusetts and Maryland in the United States.

Wegmans is a supermarket chain dealing in grocery items. It has put its onus on organic food and has been rated as America’s favourite grocery store. The company has a line of healthy products Food You Feel Good About which does not contain artificial preservatives, flavours or colours.

In the year 2002, it launched a line of organic products labelled with a green leaf. The company has seen demand skyrocketing in recent years and has three thousand organic items to meet the requirements of its customers.

2. Vitamin Cottage Natural Grocers

Vitamin Cottage Natural Grocers

Vitamin Cottage Natural Grocers is a public company of American origin that was founded in the year 1955 by its founders Philip and Margaret Isely.  It operates via headquarters base at Lakewood, Colorado in the United States. The company has spread its presence with one hundred and forty stores locations in nineteen states of the United States.

The grocery and health food chain of the retail store offers stiff competition to its rival brand Whole Foods. The diversified product portfolio of Vitamin Cottage Natural Grocers includes organic produce, natural and organic food, dietary supplements and vitamins along with natural body care products.

The Whole Foods competitor has a policy 100 per cent organic produce for several years. The company does not sell irradiated food, items with artificial flavours, colours and preservatives, and meat raised with artificial antibiotics and hormones.

3. Trader Joe’s

Trader Joe’s | Whole Foods Competitors

With revenues at 13.3 billion dollars and an employee count of over ten thousand, Trader Joe’s is considered one of the strongest Whole Foods competitors in the organic industry. The company does not use artificial colour, preservatives and flavours nor does it use hydrogenated oils, MSG or genetically modified ingredients.

Trader Joe’s is an American origin company that was founded in the year 1958 by its founder Joe Coulombe. It operates via headquarters base at Monrovia, California in the United States.

By November 2019, the company has spread its presence to five hundred and five locations in forty-two states as well as in Washington DC in the United States. It acts as a subsidiary of its parent company Aldi Nord.

Trader Joe’s is associated with the retail industry and has four thousand items in its product list, The portfolio includes organic foods, gourmet food, imported food, unusual frozen food, vegetarian food, alterative food items and imported beer and wine. The company sells 80% of the products under its brand name and by skipping the services of middleman can sell at affordable rates.

4. Kroger

Kroger

 

Kroger is a public company of American origin that was founded in the year 1883 by its founder Bernard Kroger. It serves with headquarters based at Cincinnati, Ohio in the United States.

Kroger is the largest supermarket in the United States and fifth largest in the world and has posted its revenues at 121.16 billion dollars in 2019. It offers direct competition to Whole Foods in the organic grocery market section

The retail company is associated with the organic food industry and has recently launched plant-based fresh meats alternative brand known as Simple Truth Emerge. The company anticipates a further rise in plant-based meat alternatives and have decided to add at last fifty products free of soy, gluten, dairy and GMOs in its product portfolio with enhanced packaging and plant-based icon.

Kroger has shown immense growth in recent years with a 64% increase in sales in the year 2018. The organic foods are obtained from farms that are fully complying with organic farming standards and are available at all its store banners

5. Sprouts Farmers Market

Sprouts Farmers Market | Whole Foods Competitors

With revenues and net income at 5.2 billion dollars and 159 million US dollars respectively along with an employee count of over thirty thousand, Sprouts Farmers Market has is considered one of the strongest Whole Foods competitors in the organic industry. It has the distinction of being included in the Fortune list of World’s Most Admired Companies in the year 2018 as well as 2019.

Sprouts Farmers Market is an American origin company that was founded in the year 2002 and operates via headquarters base at Phoenix, Arizona in the United States. By November 2019, the company has spread its presence to three hundred stores in twenty states in the United States.

Sprouts Farmers Market is a supermarket chain offering a broad portfolio of organic and natural foods like bulk foods, fresh produce, supplements and vitamins, seafood and meat, packaged groceries, dairy products, baked goods etc. The healthful products are minimally produced and are free of artificial preservatives, colour and flavour along with synthetic ingredients.

6. Raley’s

Raley’s | Whole Foods Competitors

With revenues at 3.2 billion dollars and an employee count of over twelve thousand, Raley’s has gained entry in the list of Whole Foods competitors. The company operates a supermarket chain under Food Source and Market 5-ONE-5, Nob Hills Food and Raley’s Bel Air Markets.

Raley’s is a private company of American origin that was founded in the year 1935 by its founder Thomas P Raley. It operates via headquarters base at West Sacramento, California in the United States. The company has spread its presence to one hundred and twenty-one locations in Nevada and California in the United States.

Raley’s is a retail chain that deals in several products like organic food, bakery, prepared foods, snacks, seafood, produce, meat, general grocery, frozen food, dairy etc. The company offers numerous food items under its organic produce category that are devoid of additional colour, preservatives and flavours.

7. Publix

Publix | Whole Foods Competitors

With revenues and net income at 38.1billion dollars and 3.001 billion US dollars respectively along with an employee count of over 197,000 in the fiscal year 2019, Publix has entered the list of Whole Foods competitors. It has the distinction of being the largest regional chain of grocery items in the United States.

Publix Supermarkets Inc is a private company of American origin that was founded in the year 1930 by its founder George W Jenkins.  It operates via headquarters base at Lakeland Florida in the United States. The company has spread its presence to one thousand, two hundred and forty-three locations in several states like Virginia, Tennessee, South Carolina, North Carolina, Georgia, Florida and Alabama.

Publix is a supermarket chain that has a broad product portfolio including organic produce as well as food items. These are devoid of any artificial flavours, colours or preservatives to maintain their authenticity.

Organic food retailing is a competitive industry and has to compete at various levels like local, national, international, regional, online retailers etc. By now you must have realised that there are other good brands besides Whole Foods in the market with better offerings and options.