Management Glossary » Top 8 Salesforce Competitors

Top 8 Salesforce Competitors

Leading industries are dependent on CRM or customer relationship management services in today’s market where technology reigns supreme. The organizations are on the look-out for companies that will offer them a complete suite of enterprise applications that will focus on application development, analytics, marketing automation, and customer service. One company that boasts of doing so and even more is Salesforce that was ranked at 1st and 2nd position in the years 2018 and 2019 respectively by Fortune’s 100 Best Companies to Work For., Inc is a public company of American origin that was founded in the year 1999 by its co-founders Frank Dominguez, Dave Moellenhoff, Parker Harris and Marc Benioff. It serves through headquarters base at San Francisco in the United States. The world-renowned company is associated with the software and cloud computing industry and deals in products like community cloud, commerce cloud, marketing cloud, platform, service cloud, and sales cloud. By the onset of the 4th quarter of the fiscal year 2019-20, the company has posted its revenues at 17.1 billion US Dollars making it a force to reckon within the software and CRM industry.

Salesforce is no doubt one of the biggest names in CRM software space but remember it is not the only option you have. Several companies provide some of the best products and services in the world. They might not have gained instant recognition and fame but their excellent product portfolio and impeccable services are second to none. For organizations that are looking for Salesforce competitors, we have gathered important information that will help in finding a perfect fit for your company. Remember every company is an individual entity with personal needs and requirements and it is better to choose the option that will suit your preferences instead of going with the current flow and opting for the number one brand in the market.

1. Vtiger CRM | Salesforce Competitors

Vtiger CRM

Vtiger CRM is meant for small and medium enterprises and is simply the best choice if you are looking for a Salesforce competitor that will prove a perfect fit for your organization. It is very affordable if you compare it with Salesforce or other competitor brands. Vtiger CRM has been able to reach unimaginable heights because of its products and services that can keep sales, marketing and support teams in sync as well as productive and organized. It promises to integrate customer interactions and data in a single app that will boost the ability of the organization to collaborate and engage customers and ultimately grow revenues.

Vtiger CRM is a product from the renowned company Vtiger and was released in the year 2010. It is said to power an estimated 300,000 businesses on a global scale. Vtiger has the support of an active community of partner networks, developers and users in more than one hundred and ten countries. It is associated with the software and cloud-computing industry and provides both open source and cloud version of the CRM application. The software helps the teams to make better decisions and drive deals forward because of the detailed view of every contact and automatic notification facility. It is now easy to communicate via tweet, email, and call and integrate it into the Vtiger for future references.

Vtiger CRM offers some handy features to increase efficiency and conversion rates. It helps to build customized reports, forecasts and charts and view the pre-built insights about the process, pipeline efficiency and the team at a glance. The Vtiger CRM services offer support across every channel  and help to engage customers with marketing automation and measure profitability and campaign performance

2. Insightly


Insightly offers its project management and CRM tools to medium and small enterprises using a Freemium model. This is one of the highest-rated options and alternatives of Salesforce and is in great demand in the consumer market. It provides a range of tools that can help the business to grow and reach the next level very easily.

Insightly is a private company that was founded in the year 2009 by its founder Anthony Smith.  It serves through headquarters base at San Francisco in the United States. The Salesforce competitor is associated with the software and computer technology industry and deals in products related to CRM software. Insightly offers its esteemed clients sales, marketing, and project management tools on a single platform.

The software options from Insightly help the team to manage leads, sales, and projects and provide the necessary analytics to identify and improve the way things are done. It is a SaaS-based solution that has a user base of more than one and a half million in the global market. The software assists in workflow automation, lead generation, call management, project management, opportunity management, generating quotes, building relationships, delivering projects and boosting sales. The best thing about this software is that it offers Outlook and Gmail tools and plugin to encourage integration with other systems.

3. SugarCRM


SugarCRM is a powerful platform meant for large enterprises. It empowers the service, sales, and marketing teams to felicitate meaningful collaboration. The Salesforce competitor is a SaaS product and it is now possible to use Sugar cloud, on-premises product or public cloud services like IBM SmartCloud or Windows Azure.

SugarCRM is a private company that was founded in the year 2004 by its founders Jacob Taylor, John Roberts and Clint Oram. It serves through headquarters base at Cupertino, California in the United States. The company SugarCRM has a hand in operating several websites and user forums. By the end of the year 2017, it projected its user base at two million.

The Salesforce competitor is associated with the software industry and deals in products related to CRM software. It provides web application Sugar along with a CRM system whose function includes Social CRM, Mobile CRM, reporting, collaboration, customer support, marketing campaigns, and sales-force automation. The product portfolio of SugarCRM includes three editions of CRM software and these are Sugar Professional, Sugar Ultimate and Sugar Enterprise.

4. Zoho | Salesforce Competitors

Zoho - Salesforce Competitors

If you are looking for a reasonable option regarding Salesforce competitor then opt for Zoho CRM as it charges affordable rates and even offers a free option. In the year 2020, the company reached a milestone as fifty million users were now in its fold.

Zoho Corporation is a private company that was founded in the year 1996 by its Indian founder Sridhar Vembu and American founder Tony Thomas. It serves seven countries through headquarters based at Chennai, India and corporate headquarters at California in the United States. The company is associated with the software industry as it puts its onus on information technology and web-based business tools. The product portfolio includes a suite of IT management software, Internet-of-things management software, and office tools suite.

The software Zoho CRM was released in the year 2005 and in the year 2006 the company released Projects, Creator and Sheet and in 2007 it released Zoho Docs and Zoho Meeting in collaboration space. In the year 2008, it was the turn of Mail applications and invoicing and in 2009 online office suite. In the year 2017, Zoho launched Zoho One, a suite of forty applications.

5. Bpm’online


Bpm’online is a global company that is associated with the software industry and is considered a leader in business process automation and CRM. The platform assists in boosting marketing, sales, service, and operation for innumerable partners and customers spread all over the globe. The company offers a fourteen-day trial free of cost to the interested parties and the paid plans start at 25 dollars per license monthly or 300 dollars annually.

Bpm’online is a CRM solution that is considered one of the better Salesforce competitors. It has the necessary criteria to meet the expectations of the clients and boost their business. It is now possible to manage all the CRM processes on a single platform hence there is no longer any need for third-party integration.

Bpm’online provides a powerful platform that is agile enough to change processes in a faster manner. The organizations can start using the system within a few days of deployment ensuring time-to-value. Moreover, no interruptions during updates mean viable help in the modification and testing business process.

6. Microsoft Dynamics 365 | Salesforce Competitors

Microsoft Dynamics 365 - Salesforce Competitors

In the year 2016, Microsoft released The Microsoft Dynamics 365 as a part of the product line from Microsoft Dynamics, It is available in two versions The Enterprise Edition and the Business Edition. The first is available for large and medium enterprises and includes Dynamics CRM applications like customer service, project service automation, sales, and field service along with Microsoft Power Apps with its premier ERP product named Dynamics 365 for operations.  The Business Edition is meant for small and some medium-sized enterprises and includes The Financials applications.

Microsoft Dynamics 365 is a product line of CRM (customer relationship management) and ERP (enterprise resource planning) applications from the operating system Microsoft Windows. It is licensed as proprietary software.

Important features of Microsoft Dynamics 365 are customer service, sales, human resources, marketing, AI, Mixed Reality etc. The best thing about this Salesforce competitor is that it can be configured without a code

7. HubSpot CRM

HubSpot CRM - Salesforce Competitors

HubSpot CRM is a product from its developer company HubSpot Inc. It is a public company that was founded in the year 2006 by its founders Dharmesh Shah and Brian Halligan.  It serves through headquarters base at Cambridge in the United States. The Salesforce competitor is associated with the software industry and deals in marketing and developing software products for customer service, sales, and inbound marketing. It lets the entire company work together on a single platform.

The Salesforce competitor can organize as well as track the leads as well as customers, prospects, and interactions. It is easy to set up and more usable than any other product from rival brands. The user-friendly software is an effectual CRM tool to boost organizational benefits and productivity. It fulfills every criterion for running a successful inbound marketing campaign that will help in converting leads, boosting traffic and showing ROI.

HubSpot CRM Free was launched in the year 2014 and since then has helped organizations to forecast revenues, report on revenues sources and measure the productivity of the sales team. The product integrates with software like Microsoft Office for Windows, G Suite, and Gmail. As the name suggests the service product is free for use. The platform offers opportunities to create customized apps to fit the personal need and requirements of every business entity.

8. Close | Salesforce Competitors

Close - Salesforce Competitors

Close is the best available software option if you are looking for Salesforce competitors. It is a product from Elastic NV that was previously known as Elasticsearch. It is a public company that was founded in the year 2012 by its founders Simon Willnauer, Uri Boness, Steven Schuurman, and Shay Banon. It serves through headquarters base at Amsterdam in the Netherlands and California in the United States. The Salesforce competitor is associated with open-source, data analysis, enterprise search and deals in several related products amongst which Close is one of the important ones.

Close is a sales automation tool that can boost the sales process and increase the B2B lead generation. Important features include in-built email marketing that can be easily automated to send a follow-up email and save ample time, automatic logging and calling along with an intuitive dashboard to track the sales process.

Close is easy-to-use set-up with an in-built workflow that will help to boost the revenues. It provides an important overview of all the sales activities by automatically organizing tasks, voicemails, calls, emails, and reminders so that the management is aware of what is happening and what steps should be taken in the future. The Close CRM provides total transparency and effortlessly tracks every touchpoint.

Salesforce occupies nearly 30% of the market share but the rest is occupied by some of the best Salesforce competitors in the world. Every company does not have the budget to afford the services of Salesforce hence it is better to choose one that is affordable and offers the services that will fulfill your criteria.