A popular South Korean company, Samsung is the largest producer of electronic devices. The company is one of the main producers of electronic devices. Samsung focuses on the production of a wide variety of electronics that includes appliances, semiconductors, digital media devices, integrated systems, and memory chips. It has the most popular names in technology and produces about one-fifth of total South Korea’s exports.
Samsung was earlier founded during the year 1938 by Lee Byung Chull as a grocery transaction store. The business was established in Korea by trading noodles and other related goods to export to China. Over the years, Lee extended the business to the textile industry and opened a large woolen mill in Korea. Then slowly it went into chemical and petrochemical industries. During the year 1969, the company ventured into the electronics industry and its first product introduced was the black and white television. During the year 1970, Samsung started to export home electronic products globally. Then it slowly emerged into a technology company and it soon became a top leader in the information technology services.
The SWOT analysis of Samsung lists its strengths, weakness, opportunities, and threats that throws light on the company as where they need to focus to increase their revenue. After reading this article, you will know where Samsung stands in the technology industry.
Before we start the discussion on the SWOT analysis of Samsung, let us understand a bit of the background of the company Samsung.