With revenues, net income, and total assets at 5.586 billion dollars, 350.158 million dollars, and 5.104 billion dollars respectively in the fiscal year 2019, Chipotle has managed to become one of the top companies specializing in mission style burritos and tacos.
Chipotle Mexican Grill Inc is referred to as Chipotle and is a public company of American origin that was founded in the year 1993 by its founder Steve Ells. It operates via headquarters base at Newport Beach, California in the United States. The company has spread its presence to two thousand, six hundred and twenty-two locations in countries like France, Canada, Germany, the United Kingdom, and the United States by the year 2019.
Chipotle is the first restaurant chain of fast-casual establishments and its menu includes only five delicious and tasty items: salads, quesadillas, tacos, bowls, and burritos. The company believes in keeping the menu focussed and limited although it offers several variations and choices like steak, pork, chicken, vegetarian, etc. Additional toppings are offered free of charge for instance salsa, cheese, lettuce, rice, beans, and sour cream. There is a special Children’s menu for luring in kids to the outlets. In the drinks category, the options are soft drinks, margaritas, beer, and fruit drinks.
Some of the major Chipotle competitors in the industry are listed below.