Lululemon Athletica is a Canadian origin public company that was founded in the year 1998 by its founder Chip Wilson. It serves a worldwide area with headquarters based at Vancouver, British Columbia in Canada. The brand operates in four hundred and sixty locations in places like Oceania, Europe, Asia and North America. It has opened online stores which have resulted in the tremendous growth of the brand. At the end of the fiscal year 2018, the company has posted its revenues at 3.29 billion US dollars.
This multibillion-dollar corporation is associated with retail industry and deals in yoga pants, yoga wear and athletic wear, for instance, performance shirts, pants, shirts, jackets, sweaters, undergarments along with yoga accessories, yoga mats, hair accessories, bags, water bottles and lifestyle apparel. It has also produced various types of fabrics like moisture-wicking designs and compression. Since the year 2017, Lululemon has been involved in footwear and has been selling for both men and women in several of its stores across North America. In the year 2017 Lululemon launched a luxury brand Lab that is involved in streetwear.
Lululemon is a well-recognized name in the world and is known for distinctive, innovative and premium products. The consumer market is highly competitive and curtly there are numerous options for a consumer. Lululemon faces stiff competition from several brands that have slowly and steadily made a distinct name of its own. Some of the most popular Lululemon competitors are mentioned below.
Top 8 Lululemon Competitors
Athleta acts as a subsidiary of its parent company The Gap since the year 2008. It is a well-recognized brand that is associated with the sportswear industry and offers sports-oriented apparel for women. The brand has spread its product presence to numerous places and has an estimated twenty-five outlets in the United States alone.
Athleta is associated with designing apparels that integrates technicalities as well as comfort to create some of the best performance wear in the market. Its products are a huge hit amongst yoga lover girls and women.
Athleta offers an impressive collection of sports apparels and is considered one of the strongest Lululemon competitors in the consumer market. Both have been able to occupy a huge chunk of the market because of their online sales. The product portfolio of Athleta also includes basic leggings and bootcut pants. The best thing about the brand is its range of sizes that include petite, tall, regular, plus up to 2x.
2. Victoria Sports
Victoria Sports is a division of its parent company Victoria Secret, which is an American origin company founded in the year 1977 by its founder Roy Raymond. It serves via headquarters based at Columbus Ohio in the United States. The company has spread its presence in the world via one thousand and seventeen company-owned outlets’ and eighteen independently-owned stores.
Victoria Sports was launched in the consumer market in the year 2016 and has gone from strength to strength in such a short time.
The brand Victoria Sports as the name suggests is associated with luxury wear items related to sports. The activewear is for enthusiasts and sports lovers who are looking at luxury items to fulfil their requirements that include inners, swimsuits, gym suits and sports costumes.
3. Under Armour
Under Armour is an American origin public company that was founded in the year 1996 by its founder Kevin Plank. It serves via headquarters based at Baltimore, Maryland in the United States. The company to its credit has three hundred factories and forty-one offices in the world. Several famous personalities like Michael Phelps, Jamie Murray, Andy Murray and Maddie Peterson are associated with the reputed brand Under Armour.
Under Armour has put its onus on innovation, comfort, lightweight fabrics and innovative designs. Clothing and footwear are two of its highly popular divisions representing 67% and 20% of total sales respectively. With 5.2 billion US dollars as revenues and fifteen thousand eight hundred employees in the year 2018, it has proved it’s worth and is considered one of the Lululemon competitors in the consumer market.
Under Armour occupies the fifth position as the most valuable sports brand in the world and is one of the Lululemon competitors. It is associated with the apparel and accessories industry and deals in the manufacturing of sports equipment, footwear, sportswear and toiletries. The product portfolio of this popular brand includes shorts, leggings, pants, hoodies, jackets, t-shirts, athletic shoes, protective gear, caps, gloves, bags, along with uniforms for soccer, basketball and America football.
Puma is a German origin public company that was founded in the year 1924 by its founder Rudolf Dassler. It serves a worldwide area with headquarters based at Herzogenaurach in Germany. Its presence has spread to nearly one hundred and twenty countries in the global arena.
The brand Puma is one of the high-profile names in the sportswear industry and considered as a Lululemon competitor. With revenues of 4.64 billion Euros in the year 2018 and thirteen thousand employees in the year 2019, it has been able to create distinct brand visibility.
This multinational corporation is associated with apparel, shoes, sports equipment, sportswear and accessories industry and deals in their marketing, manufacturing, sales and designing of all the related products. The brand offers products for running, football, basketball, golf, training and fitness, sport style and motorsports. The brand has been involved in sponsorship deals with sportspersons like Boris Becker, Diego Maradona, Martina Navratilova, Michael Schumacher and Tommie Smith.
Nike is synonym with sportswear and sports footwear segment and is one of the Lululemon competitors in the consumer market in both apparel and footwear category. It is an American origin public company that was founded in the year 1964 by its founders Phil Knight and Bill Bowerman. The brand has nearly five hundred and twenty-three factories in forty-one countries and operates via an estimated eleven hundred outlets as well as an online presence. It serves a worldwide area with headquarters based at Beaverton, Oregon in the United States.
Personalities like Kobe Bryant, Kevin Durant, Maria Sharapova, Roger Federer, Tiger Woods, Michael Jordan and Rafael Nadal are attached with this high-profile brand. The reason for its success amongst consumers is a diversified product line that has been able to fulfil the requirements of all its customers admirably.
The Lululemon competitor is associated with apparel, sports equipment and accessories industry and deals in marketing, manufacturing, development, sales and designing of accessories, equipment, apparel and footwear.
Prana is an American origin company that was founded in the year 1992. It serves via headquarters based at California in the United States.
The Columbian subsidiary is associated with sportswear industry and was acquired by its parent company in the year 2014. The brand is a Lululemon competitor as it offers stiff competition in the yoga apparel segment.
The product portfolio of Prana includes a huge range of hippy-trippy tops, well-cut pants and products like skirts, pants, jackets etc.
Adidas is a German origin company that was founded in the year 1924 by its founder Adolf Dassler. It serves a worldwide area with headquarters based at Herzogenaurach in Germany. This multinational corporation is associated with apparel, shoes and accessories industry and deals in marketing, manufacturing, sales and designing of related products.
Adidas is the largest manufacturer of sportswear in Europe and second-largest in the world. It has posted revenues of 21.815 Euros in the fiscal year 2018 ad is currently viewed as a strong Lululemon competitor in the consumer market. Professional athletes like Andy Murray, Virat Kohli, Nick Young and Dwayne Bravo etc have been associated with brand Adidas.
The product portfolio of Lululemon competitor Adidas includes more than nine hundred units of which 50% are apparel and 45% sneakers and the rest equipment. The brand has been involved in football, basketball, baseball, tennis, cricket, golf and gymnastics and created sportswear and footwear for the athletes over the years. Apparel for men and women includes leggings, pants, hoodies, jackets and t-shirts.
8. New Balance
New Balance is an American origin private company that was founded in the year 1906 by its founder William J Riley. It has spread its product presence to nearly one hundred and twenty countries and serves with headquarters based at Boston, Massachusetts in the United States.
New balance is associated with the sportswear industry and deals in the manufacturing of sports footwear and sports apparel. It is a manufacturer of sports apparel and footwear and has manufacturing plants in the United States as well as the United Kingdom.
The Lululemon competitor New Balance boasts of superior technical features in all its product line and this is why has gained appreciation in the market. Reputed names like Michael Butter, Emma Coburn, Matt Boner, Pat Cummins and Mark Woods are associated with the brand.
Established companies, as well as new entrants in the market, have been successful in giving the brand a run for its money. They have adopted aggressive marketing policies and created a loyal customer base. It is important to look at all the available options before deciding on the brand that you want to opt for.