With revenues, net income, and total assets at 5.586 billion dollars, 350.158 million dollars, and 5.104 billion dollars respectively in the fiscal year 2019, Chipotle has managed to become one of the top companies specializing in mission style burritos and tacos.
Chipotle Mexican Grill Inc is referred to as Chipotle and is a public company of American origin that was founded in the year 1993 by its founder Steve Ells. It operates via headquarters base at Newport Beach, California in the United States. The company has spread its presence to two thousand, six hundred and twenty-two locations in countries like France, Canada, Germany, the United Kingdom, and the United States by the year 2019.
Chipotle is the first restaurant chain of fast-casual establishments and its menu includes only five delicious and tasty items: salads, quesadillas, tacos, bowls, and burritos. The company believes in keeping the menu focussed and limited although it offers several variations and choices like steak, pork, chicken, vegetarian, etc. Additional toppings are offered free of charge for instance salsa, cheese, lettuce, rice, beans, and sour cream. There is a special Children’s menu for luring in kids to the outlets. In the drinks category, the options are soft drinks, margaritas, beer, and fruit drinks.
Some of the major Chipotle competitors in the industry are listed below.
1. Qdoba Mexican Eats
Qdoba Mexican Eats is a fast-food chain of restaurants that serves Mexican-style cuisine. Its tasty and delicious product portfolio includes Mexican gumbo, tortilla soup, taco salad, nachos, quesadillas, burritos, and tacos.
The Chipotle competitor Qdoba makes burritos in the San Francisco burrito style which is immensely popular amongst customers of all age groups. The restaurant offers high-quality food with quick service. Customers select an entree, choose its ingredient, and place their order which is cooked in plain view. Some of its locations are open 24*7 on weekends.
Qdoba Mexican Eats is a private company of American origin that was founded in the year 1995 by its founders Robert Hauser and Anthony Miller. It operates via headquarters based in San Diego, California in the United States. The company has spread its presence to seven hundred and fifty locations in forty-seven states in the District of Columbia, US, and Canada by the year 2019. It acts as a subsidiary of its parent company Apollo Global management.
2. Moe’s Southwest Grill
Moe’s Southwest Grill has the distinction of being recognized as “Fast Casual Mexican Restaurant of the Year”, beating its rival brand Chipotle in a stiff competition.
Moe’s Southwest Grill is an American origin company that was founded in the year 2000 by its founder Raving Brands. It operates via headquarters base at Atlanta, Georgia in the United States. The company has spread its presence to more than seven hundred locations in the United States by the year 2019. It acts as a subsidiary of its parent company Focus Brands, which operates more than five thousand stores. Moe has spread its presence internationally with locations in Russia, Turkey, Jamaica, and Costa Rica.
Moe’s Southwest Grill is a fast-food chain of casual restaurants that has a broad product portfolio that includes nachos, quesadillas, burritos, stacks, burrito bowls, stacks, salads, salsas, and tacos. It also serves south-western fare as well as white rice with seasoning. The customer can create their unique meal and every order comes with salsa and chips on the side.
3. Baja Fresh
Baja Fresh is an American origin company that was founded in the year 1990 by its founders Linda Magglos and Jim Magglos. It operates via headquarters base at Scottsdale, Arizona in the United States. The company has spread its presence to one hundred and sixty-two locations in places like the United States, Singapore, and the United Arab Emirates.
In the year 2020, the Chipotle competitor announced its first restaurant in Europe at Mar Shopping Algarve in Loule, Portugal. Baja Fresh acts as a subsidiary of its parent company MTY Food Group and has a subsidiary of its own by the name of La Salsa Fresh Mexican Grill.
Baja Fresh is a casual fast-food chain of restaurants that serves Tex-Mex style of casual food. The company has put its onus on fresh ingredients directly from the farms and high-quality pre-packaged ingredients to lure in customers at restaurants that include a self-serving salsa bar. Its product menu includes Mexican-style meals like salads, burritos, and tacos along with a kid’s menu. The company avoids packaged and processed meals at its restaurants.
4. Rubio’s Coastal Grill
Rubio’s Coastal Grill has achieved sales figures of two hundred and thirty million and with more than four thousand employees it is considered one of the Chipotle competitors in the market. The company differentiates itself from other rival brands by using homemade guacamoles and fresh qualitative ingredients along with homemade sauces that are prepared fresh every day. Rubio has claimed that the restaurants do not use hydrogenated oils and artificial sweeteners in preparing their food items. It claims that even the chickens that it uses are raised without any antibiotics.
Rubio’s Coastal Grill is a private company of American origin that was founded in the year 1973 by its founder Ralph Rubio in San Diego, California. It operates via headquarters base at Carlsbad, California in the United States. The company has spread its presence to two hundred locations in the states of Florida, Colorado, Nevada, Utah, Arizona, and California in the United States. It operates on licenses or franchises model and acts as a subsidiary of its parent company Mill Road Capital.
Rubio’s Coastal Grill is a restaurant chain that boasts of fresh-Mex and specializes in Mexican food. The brand has put its onus on fish tacos, which are made from Alaskan Pollock, fried, battered, and served in a corn tortilla and sometimes flour tortilla. All the restaurants of Rubio’s offer grilled mahi-mahi. Other products in its menu include grilled seafood options, meat, and varieties of chicken, burritos, bowls, and salads.
5. Taco Bell
Taco Bell is associated with the fast-food industry and is a chain of restaurants. It serves Tex-Mex and Mexican variety of food items that include nachos, quesadillas, burritos, and tacos. The company has positioned itself as a brand inspired by Mexican culture that offers a high-quality menu and fresh ingredients certified by the AVA or American Vegetarian Association.
With 2 billion dollars in revenues and sales of 10.7 billion dollars, Taco Bell is considered one of the strongest Chipotle competitors in the world. It serves an estimated forty million customers daily.
Taco Bell is an American origin company that was founded in the year 1962 by its founder Glen Bell. It operates via headquarters base at Irvin, California in the United States. The company has spread its presence to seven thousand and seventy-two locations by the year 2018 in numerous places like India, Australia, Japan, China, Singapore, Romania, etc. It acts as a subsidiary of its parent company Yum! Brands in the worldwide market except for China where it is Yum China.
6. Del Taco
To compete with its rival brands, Del Taco decided to introduce plant-based Beyond Tacos all over in partnership with another brand Beyond Meats. Later it introduced numerous multiple versions of vegan and vegetarian items with help of plant-based crumbles like Beyond 8 Layer Burrito, Epic Beyond Cali Burrito, and Beyond Avocado Taco.
Del Taco Restaurants Inc is a public company of American origin that was founded in the year 1964 in Yermo, California by its founders David Jameson and Ed Hackbarth. It operates via headquarters base at Lake Forest, California in the United States. The company has spread its presence to five hundred and eighty locations by the beginning of the year 2019 in areas like Metropolitan Detroit, Southern United States, and the Western United States. In the year 2019, the company posted its revenues at 500 million dollars and had nearly seven thousand five hundred and fifty-four employees working for it.
Del Taco is associated with the restaurant industry and has a chain of fast-food establishments that specializes in Mexican cuisine with a touch of American style. It operates under the franchise model. The restaurants serve two different types of food items. The Standard menu includes shakes, fries, triple del cheeseburgers, bacon del cheeseburgers, double dell cheeseburgers, chili cheddar fries, crinkle-cut French fries, deluxe taco salad, nachos, quesadillas, burritos, soft tacos, hard shell tacos and four variants of dinner burritos.
7. Taco John’s
Taco John’s has the distinction of being one of the largest fast-food chains in the United States. It is considered one of the top Chipotle competitors with annual revenues posted at 75 million US dollars.
Taco John’s is a private company of American origin that was founded in the year 1969 by its founder John Turner. It operates via headquarters base at Cheyenne, Wyoming in the United States. The company has spread its presence to four hundred restaurants in nearly twenty-seven states in the mountain and Midwest region.
Taco John’s is a fast-food restaurant that specializes in Mexican inspired food items. The signature dish of the company is Potato Oles which is a deep-fried, bite-sized potato nugget that has been coated with a blend of seasonings and spices and Crispy Tacos with freshly made shells. The brand has put its onus on various flavors with numerous types of sauces.
Chipotle faces stiff competition from companies belonging to fast-food restaurants and competes on several levels for instance price, innovation, ambiance, menu, and service along with demographics, brand reputation, and size of the establishment. Other brands are offering qualitative and fresh food items that are an instant hit with the customers. It is time to look at Chipotle competitors and try them out with friends and family members.