The market of consumer electronic products and accessories has seen tremendous growth over the years. Individuals are fascinated by high-tech products that provide them with an extraordinary experience.
One such company that has been highly successful in capturing a large chunk of market share with its sleek design, innovative product portfolio and aggressive marketing strategies is Apple. Currently, it is one of the most popular and valuable companies in the world, valued at over one trillion dollars and revenues at 260.174 billion US dollars at the end of the fiscal year 2019. Brand loyalty has been one of the strengths of this multinational corporation that has a limited but top-notch product line-up.
Apple Inc is a public company of American origin that was founded in the year 1976 by its co-founders Steve Jobs, Ronald Wayne and Steve Wozniak. It has spread its presence to more than five hundred locations and serves with headquarters base at California in the United States. The company is associated with several technological industries like computers, electronics, artificial intelligence, financial technology etc and deals in marketing, design and developing aspects of hardware, software, mobile devices etc. Important services include App Store, Apple Card, Apple Arcade, Apple Music, Apple TV+, iCloud, Apple Books and iMessage etc.
Apple faces stiff competition in the market from several rival brands, who have managed to create a strong consumer base of their own. Some of the important ones are-