The market of consumer electronic products and accessories has seen tremendous growth over the years. Individuals are fascinated by high-tech products that provide them with an extraordinary experience.
One such company that has been highly successful in capturing a large chunk of market share with its sleek design, innovative product portfolio and aggressive marketing strategies is Apple. Currently, it is one of the most popular and valuable companies in the world, valued at over one trillion dollars and revenues at 260.174 billion US dollars at the end of the fiscal year 2019. Brand loyalty has been one of the strengths of this multinational corporation that has a limited but top-notch product line-up.
Apple Inc is a public company of American origin that was founded in the year 1976 by its co-founders Steve Jobs, Ronald Wayne and Steve Wozniak. It has spread its presence to more than five hundred locations and serves with headquarters base at California in the United States. The company is associated with several technological industries like computers, electronics, artificial intelligence, financial technology etc and deals in marketing, design and developing aspects of hardware, software, mobile devices etc. Important services include App Store, Apple Card, Apple Arcade, Apple Music, Apple TV+, iCloud, Apple Books and iMessage etc.
Apple faces stiff competition in the market from several rival brands, who have managed to create a strong consumer base of their own. Some of the important ones are-
Samsung has the distinction of being the largest business conglomerate in South Korea and amongst the topmost valued companies in the world. Currently, Samsung is the leader in the smartphone category in the world with 31.49% market share and is considered a strong Apple competitor which occupies 22.09% of market share. In the United States Apple is the leader with 54.25% while Samsung occupies the second position at 26.79% of the market share.
Samsung is a private company of South Korean origin that was founded in the year 1938 by its founder Lee Byung-Chul. It serves with headquarters base at Seoul in South Korea. It is associated with several industries and is, in fact, a trading company. It has diversified its business into several areas like retail, securities, insurance, textiles, consumer electronics, shipbuilding, telecommunication equipment, semiconductors, home appliances, automotive, construction and food processing.
Samsung Galaxy series and Samsung Note series are pitied against Apple iPhone and are challenging each other to increase their customer base and ultimately market share. Innovative features and sleek designs are the main reasons for their increased consumer acceptance. Apple offers both iPhone and laptop at high prices but Samsung has managed to produce these items at affordable rates if compared with the brand Apple. Samsung Galaxy Watch competes against Apple Watch, Samsung Galaxy Tab against iPad and Samsung Notebook against Macbook in the consumer market.
Dell has the distinction of being the largest technology corporation in the global arena. With revenues of 90.6 billion US dollars and more than one lakh fifty-seven thousand employees by the end of the fiscal year 2019, it has been able to create a distinct place for itself in the consumer market.
Dell is an American origin company that was founded in the year 1984 by its founder Michael Dell. It serves with headquarters base at Texas in the United States and acts as a subsidiary of its parent company Dell Technologies. Dell is associated with the computer technology industry and deals in repair, sell, develop and support of computers and related services and products. It is acknowledged in the world as a leader for its innovations in electronic commerce and supply chain management.
Dell is a strong Apple competitor in the personal computer segment where it occupies 16.2% of world market share compared with Apple’s at 6.9%. Both companies are vying for a good chunk of market share in the laptop segment also. Dell DJ offers competition to iPod and its XPS laptops product line competes with MacBook Pro in the consumer market.
Google is an American origin company that was founded in the year 1998 by its founders Larry Page and Sergey Brin. It serves a worldwide area with headquarters based at Mountain View, California in the United States. The multinational technology company is associated with several industries like hardware, software, cloud computing, search engine and online advertising technologies.
Google is one of the Big Four technology giants in the world and is also considered one of the strongest Apple competitors although it is more of virtual based whereas Apple is known for physical products.
The Apple competitor offers stiff competition in operation system segment. Its strategy is focused on mass penetration because Android has a stronghold over the world market with 84.7% whereas Apple iOS occupies a mere 11.7% of market share. In the smartphone segment, Apple occupies 54.25% of market share in the United States compared to Google at 2.5% of the market. Android OS offers competition to Apple IOS in iPhones, iPads and iPods, Google Maps to Apple Maps, Google’s YouTube Music to Apple Music, Google Play Movies to Apple TV, Google Home to Apple Siri, Google Pay to Apple Pay and Google Pixel 2 to iPhone X.
Huawei is a limited company of Chinese origin that was founded in the year 1987 by its founder Ren Zhengfei. The company serves a worldwide area with headquarters based at Shenzhen in China. It acts as a subsidiary of its parent company Huawei Investment & Holding. Huawei has spread its presence to one hundred and seventy countries and serves more than three billion people in the worldwide market with the help of fourteen R&D institutions and thirty-six joint innovations.
Huawei is associated with several industries like enterprise business, networking equipment, telecom equipment, consumer electronics and mobile phones. The company earns 48.4% of its revenues from wearables and 40.8% from carriers and the rest from enterprise solutions. It posted its revenues for the fiscal year 2019 at an estimated 121.72 billion US Dollars and with more than one lakh ninety-four thousand employees the distinction of being one of the largest technology companies in the world goes to Huawei.
In the smartphone market, Huawei occupies 10.02% of the world market share compared to Apple at 22.09%. In the United Kingdom, both Apple and Huawei have a 49.2% and 9.46% market share respectively. In the tablet market, Apple occupies 66.32% of world market share and Huawei a mere 1.34% of the share. Huawei is offering stiff competition to Apple products in the smartphone category with Huawei P30 Pro, in laptops with Huawei MateBook D 15, in headphones with Huawei Freebuds, in smart bands with Huawei band A2, in Smartwatches with Huawei GT and tablets with Huawei MediaPad M5 Pro.
With 125.8 billion US dollars Microsoft is one of the Big Four Technology Companies in the world. In April 2019 it was able to reach the trillion-dollar market cap and became the third-largest valuable company in the world.
Microsoft is a public company of American origin that was founded in the year 1975 by its founders Bill Gates and Paul Allen. It serves a worldwide area with headquarters base at Redmond, Washington in the United States. The multinational technology company develops, licenses, manufactures, supports and sells personal computers, consumer electronics, computer software and related services.
Microsoft offers several software services that make it one of the primary Apple competitors in the world. In the laptop segment, Microsoft offers competition with Microsoft Surface to Apple MacBook, Its services like Skype offers competition to Apple FaceTime, Cortana to Siri, OneDrive to iCloud, Microsoft Internet Explorer to Apple Safari and Bing Maps to Apple Maps.
With NT$354.2 billion at the end of the fiscal year 2018, ASUS is one of the top global brands and on the list of Apple competitors. ASUS offers stiff competition to Apple in the personal computer segment as it occupies 6.0% of market share compared to Apple which has 6.9% of share in the global area. In the tablet segment, ASUS and Apple occupy 1.2% and 66.32% of world market share respectively
ASUS is a Taiwan-based public company that was founded in the year 1989 by its founders T H Tung, Wayne Tsiah, M T Liao ad Ted Hsu. It serves a worldwide area with headquarters base at Beitou District, Taipei in Taiwan. The multinational phone and computer electronics and hardware company has a diversified product portfolio that includes networking equipment, mobile devices, netbooks, laptops, desktops, Wi-Fi routers, optical storage, wearable and servers etc. Some of the major products from the ASUS portfolio are ASUS ROG phone and ASUS Strix RTX 2080 ti.
ASUS has gained immense popularity in the market because of its high-quality motherboards. In the year 2017, it was the recipient of more than four thousand and five hundred awards for offering qualitative, innovative and cutting edge products. This global player gives stiff competition to Apple in value and design.
Sony has the distinction of being the owner of the largest music entertainment business, the largest video game publishing business and the largest video game console business i the world. It is a leading manufacturer in the professional and consumer market of electronics products as well as film and television entertainment industry.
Sony is a Japanese origin company that was founded in the year 1946 by Its founders Akio Morita and Masaru Ibuka. It serves a worldwide area with headquarters base at Minato, Tokyo in Japan. It is a multinational conglomerate that has diversified into various business interests and is associated with several industries like financial services, entertainment, gaming and electronics. It offers products in categories like consumer electronics, TV shows, music, video games, semiconductors, etc.
Sony is considered one of the major Apple competitors and offers competition in laptops and smartphone segments. Sony Vaio and Xperia XZ android offer completion to Apple products Apple MacBook and iPhone respectively.
8. Adobe Inc
With 11.17 billion US dollars at the end of the fiscal year 2018 and twenty-two thousand six hundred and thirty-five employees in January 2020, Adobe Inc is one of the top global brands and on the list of Apple competitors.
Adobe Inc is an American origin public company that was founded in the year 1982 by its founders Charles Geschke and John Warnock. It serves a worldwide area with headquarters based in San Jose, California in the United States. The computer software company has put its onus on creativity and multimedia software products. It has also ventured into digital marketing software. Adone Inc also provides high-end and dedicated programs for processing music, movies, and graphics.
Adobe competes with Apple in the desktop apps segment. The Adobe Premiere Pro is equivalent to Apple’s iMovie, Adobe Illustrator Draw offers competition to Apple Notes and Adobe Audition competes with Apple’s Garage Band. The Adobe programs have advanced options whereas Apple apps are used for basic processing and are free.
HP is one of the most widely recognized names in the world. It offers products and services to consumers, large, medium ad small enterprises and clients related to education, health sector, and government. Apple occupies a large chunk of market share in the United States whereas HP has put its onus more on outside of the United States.
Hewlett-Packard Company is referred to HP and is an American origin public company that was founded in the year 1939 by its founders David Packard ad Bill Hewlett. It serves a worldwide area with headquarters based at Palo Alto, California in the United States.
The Information technology company develops and offers hardware and software components as well as related services. Its product portfolio includes 3D printers, monitors, scanners, printers, laptops, and computers. HP specializes in manufacturing and developing data storage and networking hardware. It offers qualitative products at affordable rates and this is its strength against its rival brand Apple which offers products at very high prices. Both Apple and HP directly market their products to consumers and hence have managed to create a strong customer base.
There is aggressive competition in emerging markets as well as established ones and it has opened doors for everyone so that they can cash in the available opportunities.